Westley and MacLean’s Model of Communication: A Model that advocates the beginning at responds and emphasizes feedback

Westley and MacLean’s Model of Communication: A Model that advocates the beginning at responds and emphasizes feedback.

In the year of 1957, Westley and MacLean’s proposed a communication model. Both BruceWestley and Malcolm S. MacLean Jr. Westley worked in the university of Wisconsin, Madison in 1946-1968 and

In their model they give two contexts firstly the model can be seen as interpersonal and secondly its seen as mass communication. The difference between in these two contexts {mass communication and interpersonal communication} called the feedback.

The feedback is always direct in interpersonal communication but in the mass communication feedback is slow, late and indirect.

In the Westley and MacLean model of communication they gives one imp view of communication processes that any communication never start when we talk but it will start when other responds.

The communication does not start from the day one but actually it begins when the source or speaker receives signals or response or message from his surroundings or receiver ends.

For example  a girl preparing his room for Diwali festival searching bed sheet n curtain on web then suddenly she gets the idea by some site to decorate her room wall so she immediately call her sister and convey their idea ..So communication actually began with girl receiving idea from that website then further sending it to her sister...This is the actual point of view of Westly and MacLean model of communication.

This model explain us the strong relation between the surrounding and the signals and clear us the real clean processes of communication... Actually Westley and MacLean wants to says that, the communication processes not start when sender sending the message but it will start when receiver receiving and responding about the message. 

One of the most interesting things about this model is too, that it is not compulsory that the signals comes from surroundings are genuinely sent to start the communication processes or not sometimes thoughts suddenly comes in the mind when we see something or we can say we are not receiving signals intentionally but we are accidentally connect on that signals and receive some thoughts and ideas and start talking about that and communication processes goes on, as we see in the above example too.

Key Points to Note:

1. The model main point of view is accounts for Feedback.
2. The model has two contexts for communication processes. Interpersonal communication and Mass communication.
3. This communication model is predictive and descriptive vice-versa.
4. This communication model is always Two Dimensional.
5. This  model of communication is not multidimensional  as it not works in wider concept or not applicable in the large group, events etc
6. It also good for the communication where more than two sources involve.

Work Cited:
Sloan, D. (1990). Makers of the media mind: Journalism educators and their ideas. New York, NY, United States: Lawrence Erlbaum Associates.
Kauth, J.-M., & Manca, L. (Eds.). (2015). Interdisciplinary essays on environment and culture: One planet, One humanity, and the media. United States: Lexington Books.
Folkerts, J., & Lacy, S. (2006). The media in your life: An introduction to mass communication- notebook. Delhi: Dorling Kindersley (India) Pvt. Ltd., Licensees of Pearson Education in South Asia.
A Conceptual Model For Communications Research. (n.d.). Retrieved October 25, 2016, from http://www.aejmc.org/home/wp-content/uploads/2012/09/Journalism-Quarterly-1957-Westley-31-8.pdf
Westley, B. H., & MacLean, M. S. (1957). A conceptual model for communications research. Journalism & Mass Communication Quarterly, 34(1), 31–38. 
Fiske, J., Fiske, H. J., Structuralism, & Fiske-style, R. B. (2010). Introduction to communication studies (3rd ed.). London: Routledge.