A mildly entropic and highly redundant article, let’s read it

A mildly entropic and highly redundant article, let’s read it
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Redundancy- The basic means of redundancy is something can predictable because of high predictability there is low information. The predictability increases so the information decreases or low in amount. The opposite of redundancy is entropy where the predictability is always low in comparison to redundancy, so the low predictability and high information is entropic.

Now in other words we can say two side of the coin its is redundant or highly predictable… similarly if we meet over friend in the road then we must say “HELLO” it is predictable or redundant…so basically we easily get that point that redundancy have no use in communication or we can say that once we use something or known about that we can easily predict in that situation so we consider it as a redundancy which is not merely useful in communication …but in practical situation or communication it is not possible to communicate without redundancy ..It is necessary part of every conversation.

According john frisky in the English language 50% words are redundant so its look funny that we delete half of the language words and still found it useful for communicate…it’s not expect at all…all the words are equally important…

Redundancy is also equally important in the theory of information said by Shannon’s redundancy in their model “mathematical model of communication”… for example if we want to communicate with mass audience or we can say heterogeneous audience. We have to create the message which highly redundant in nature.  On the other hand the small group of audience or specialist or we can say homogeneous audience easily reaches with entopic message. For example any bath soap ad writing is more redundant in comparison to any business ad writing.

Similarly in languages or this telephonic model explain us that channel or audience play a vital role in explaining redundancy an entropy .Such as when we communicate by telephone and undergo disturbances, we can spell the letter like cat for C … its is redundant

So the oral communication or speeches need to be more redundant than any text message or writing because listener or hearer can’t know their own redundancy but reader easily read message twice. Now the point comes in our mind where the problem or difficulty generated… so basically problem in accuracy and error recognition some time in channel and noise or in the nature of message or in the audience perception as we read earlier level 1, 2, 3 in Shannon’s and weaver model of communication..

Entropy- entropy is random in nature its comes where the situation can’t be ascertained the possibility entropy as a concept less valuable for laymen which having difficulty in understanding too much information in one package but highly important for scholar who wants lots of information.   For example if u wish to collect any information on specific mobile which better than mine own mobile u read their configuration and easily understand where all complete message about the mobile give in one specific area..it’s a entopic message means less predictable and highly informative on the other hand a person who first time purchase smart phone, watch, and attract by the theme of ad or rate of phone and buy it its predictable or redundant…

. Another example is Aids sufferer’s people. Also known as HIV+ve can’t sure how long they live and when the death comes. Because of the death is an organization system which unpredictable.

And the conclusion is entropy less predicted highly informative or uncertainty bigger the available information bigger in the communication process.

Practice Questions for UGC NET Jan 2017:

1. Effort requires to decode the messages is very low when the message is with high………………………?

a. Entropy 

b. Redundancy

c. Noise

d. Complex

2. High unpredictability in communication will lead to:

a. notionality

b. entropy

c. redudancy 

d. noise

3. Match the followings

LIST I: (a) Manuel Castells (b) Shannon & Weaver (c) Katz and Lazarsfeld (d) George Т. Vardaman.

LIST II: (1) Space of flows (2) Two-step Flow model (3) Entropy (4) TRIM model

a. (A:4) (B:2) (C:1) (D:3)

b. (A:1) (B:3) (C:4) (D:2)

c. (A:1) (B:3) (C:2) (D:4)

d. (A:3) (B:1) (C:2) (D:4)

Works Cited:

Fiske, J. (1990). Introduction to Communication Studies (Second Edition ed.). New York: Routledge.

GANGULY, S. COMMUNICATION MEDIA, SYSTEMS AND STRATEGY.  In  UNESCO's Documentation, Dissemination and Networking.